Larry I. Smith is the founder and President of Larry I. Smith & Associates. Larry has 30 years of experience in the real estate development and homebuilding industry with some of the industry’s most recognized companies. Most recently, he served for 13 years with William Lyon Homes/Presley Homes primarily as a Division/Regional President with P&L responsibilities for operations in San Diego and the Inland Empire. For over 6 years prior, he held a comparable position with Coleman Homes, responsible for operations in Southern California and Bakersfield. His direct homebuilding experience exceeds 19 years and he has managed the acquisition, entitlement, development, management, marketing and sale of nearly 7,000 homes.
Larry can attribute much of his success to his ability to understand market trends and target successful/profitable development opportunities. In addition, he has repeatedly proven his ability to operate successfully in up or down markets and in both start-up or work-out situations.
Prior to joining Coleman Homes, Larry served for 5 years as the Director of Sales & Marketing for Markborough Calif., a major land owner and developer of master planned communities. He started his career as a market research analyst with Market Profiles in 1979 and worked his way up to Executive VP in charge of all residential consulting. While there, he managed over 350 market evaluations and developed sales, marketing, and development strategies for builders, developers and lenders throughout the Southwestern United States.
Larry is a graduate of the Annenberg School of Communication from the University of Southern California, a graduate of the Light Construction & Development Management program, and has achieved “Master” status at the Institute of Residential Marketing. He is a licensed real estate Broker and a graduate from the Leadership Tomorrow program established by the Newport Beach Chamber of Commerce, currently he serves on their Board of Directors. He has served on numerous Building Industry Association and HomeAid boards. He resides in Newport Beach, CA with his wife of 30 years, Natalie.